DMU Insights

DMU Insights helps B2B teams map and track every stakeholder in complex deals. It visualizes your Decision Making Unit on an Attitude vs Influence matrix, layers DiSC profiles, and aligns contacts to buyer journey stages so you tailor outreach and build consensus. Track sentiment in real time, collaborate with teammates, and export strategic reports. Connect it to your CRM to sync contacts and keep deal maps current, with integrations for HubSpot and Pipedrive and more coming.