Product Launch Checklist

Everything you need to successfully launch your product. Track your progress and ensure nothing gets missed.

Overall Progress

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Market Research

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Validate your market and value proposition

Define your target audience
Analyze competition
Define your unique value proposition
Identify acquisition channels

Product

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Prepare your product for launch

Finalize MVP
Set up a waiting list
Conduct user testing
Integrate feedback from testing

Marketing

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Prepare your marketing strategy

Create a compelling landing page
Plan your content strategy
Prepare your social media presence
Basic SEO (OG images, metadata)

Launch

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Prepare for the big day

Schedule your launch date
Plan your communication strategy
Set up tracking and monitoring tools
Prepare customer support system

Post-Launch

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Monitor and iterate after launch

Gather user feedback and reviews
Analyze launch metrics and performance
Plan product iterations based on feedback
Scale successful marketing channels

Frequently Asked Questions

What is a product launch checklist and why do I need one?

A product launch checklist is a comprehensive guide that helps entrepreneurs and businesses systematically prepare for launching their product. It ensures you don't miss critical steps like market research, MVP development, marketing preparation, and post-launch activities that are essential for a successful product launch.

How do I use this interactive product launch checklist?

Simply click on each checklist item to mark it as complete. The tool automatically tracks your progress across different categories like market research, product development, and marketing. You can see your completion percentage for each category and overall progress at the top of the page. Your progress is automatically saved in your browser.

What are the most important steps before launching a product?

The most critical pre-launch steps include validating your product idea through market research, building and testing your MVP, setting up analytics and tracking, preparing marketing materials, establishing customer support channels, and ensuring all legal requirements are met.

How long does it typically take to complete a product launch?

Product launch timelines vary significantly depending on complexity, but typically range from 3-12 months. Simple digital products might launch in 6-8 weeks, while complex products can take 6+ months. Use this checklist to stay organized regardless of your timeline.

What happens after I complete all items in the launch checklist?

Completing the checklist means you're well-prepared for launch, but remember that launching is just the beginning. Post-launch activities include monitoring performance, gathering user feedback, iterating on your product, and scaling your marketing efforts based on real data.

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